Having positive reviews is something a small business owner should view as a priority. In a study conducted by Vendasta, nearly 68% of consumers polled claimed that positive online reviews made them trust a business more. Presenting the right image of a business is essential when trying to attract more customers.
Encouraging customers to leave reviews is a great way to increase the online visibility a business has. Neglecting to focus on the types of reviews being left by consumers can lead to a small business having their reputation tarnished due to misinformation. Here are some of the reasons good reviews are essential for the growth of a small business.
More Reviews Increase a Company’s Local Search Rank
Most business owners know just how important it is to increase their visibility on search engines like Google. Without an online presence, a business will find it very hard to grow their customer base. Having a variety of positive reviews is a great way for a business to climb the ranks of Google and other commonly used search engines.
By making a point of encouraging satisfied customers to leave a review, a business owner can showcase their attention to detail and the commitment they have to providing top-notch customer service. Working with internet marketing professionals is a great way to find out how to use the power of positive reviews to catapult a business into the upper echelons of Google.
Establish Trust With Potential Customers
Increasing the number of customers a business has is no easy job. One of the best things a company can do to entice new customers to use their products and services is to have a number of positive reviews. When prospective customers see how well a company has performed for others in the past, they are more likely to use the business.
Hiring professionals to help with things like online reputation management is important and well worth the money a company invests. Working with a company that has a great deal of experience with online reputation management is essential. With a bit of research, a business owner should be able to find the right professionals to assist them.